Regardless of whether we’re talking in-person or virtual, the key event goals remain the same: attendance and qualified leads. One work without the other, so how can you attract both?
Regardless of whether we’re talking in-person or virtual, the key event goals remain the same: attendance and qualified leads. One work without the other, so how can you attract both?
Augmented Reality is big but 5G will make it huge. With unprecedented speed & connectivity, 5G is set to bring faster speeds, hyper-capacity, new viewing options like 8K resolution streaming, 360-degree and 3D experiences. What does it mean for the consumer? Life-like image quality and user-friendly AR experiences wherever they go. But 5G doesn’t just transform mobile Augmented Reality - using AR wearables will become even more compelling now as haptic feedback will be delivered seamlessly along with the visuals, adding another dimension to the experience.
No one expected the coronavirus pandemic to last for as long as it has. When higher education institutions were forced to switch to online learning in response to the ongoing safety concerns, the general consensus was that it would only be a temporary solution and students would soon return to campus and resume their education in lecture halls.
It's been just over a year since we were forced to retreat indoors and avoid close contact with one another. At first, it was pretty exciting; but very soon, the excitement turned into a slow (and painful) realization that some experiences simply cannot be recreated online.
Long gone are the days when the price was the only factor consumers considered when making a purchasing decision. Today, when your customers are just one Google search away from finding ten other eCommerce stores offering the same exact product, competing on price simply isn't a sustainable growth strategy - there will always be someone willing to undercut their prices further.
Google's 2020 announcement to join Safari and Firefox and stop supporting the use of third-party cookies did not come as a surprise to anyone in the marketing world. Although the 25-year long affair empowered digital advertisers to achieve exceptional audience segmentation and attribution, it's clear the flame was about to fizzle out anyway.
Not that many years ago, it would have been impossible even to imagine speaking to your colleagues or loved ones face-to-face while located in different parts of the country or the world. Today, however, video conferencing and digital interactions have become our reality - and even more so during the COVID-19 pandemic.
No industry was spared when the coronavirus outbreak took over the world - the food & beverage industry included. But while many other industries were able to move their operations from the physical into the digital environment, foodservice providers were left paralyzed; after all, most food-related experiences require face-to-face interactions.
