ARway is pleased to introduce our latest eBook, A Game Plan for Re-Inventing the In-Stadium Experience: Augmented Reality Wayfinding for Stadiums That Goes Beyond Indoor Navigation. 

Nextech AR Solutions is pleased to introduce our latest free eBook, Flipping the Switch on 3D Design. It considers consumer expectations for rich digital experiences - particularly in the context of ecommerce - and how 3D technology makes it possible to meet them. It also places the company’s Toggle3D Design Studio in the broader continuum of product design and associated technologies. 

The average person spends nearly seven hours a day looking at a screen, and nearly one-third of adults say they are online “almost constantly” as they browse websites, engage on social media, or shop for products and services.  

As we rush headlong into 2023, many people will be looking for ways to make the New Year better than the current one. Resolving to do a better job of this or that is how many people choose to frame the coming year. But while many are called, few are chosen for success.  

Ah, ‘tis the season to be jolly - particularly if you are an online retailer. According to the National Retail Federation, this holiday season is going to be one for the record books, with sales in November and December expected to reach between $942.6 billion and $960.4 billion - a six to eight percent increase over 2021. This year, on Black Friday alone, online sales hit a record-breaking $9.12 billion dollars. 

With the holiday season fast approaching, online retailers are scrambling to make the most of this special time of year. As little children everywhere are making their wishlists, retailers - and the broader ecosystem that supports them - have some wishes too. Among them is a better way to make their products come to life for shoppers - and 3D modeling and augmented reality (AR) is what every good online seller is hoping to get their hands on. 

We are living in a golden age of product design and development. Not that there haven’t been amazing and wonderful products in the past, but it has never been easier for designers to engage with lighting, materials, colors, and textures. While there are powerful tools out there for doing these things, they demand steep learning curves, large investments, or are difficult to scale. These limitations are holding back even more exciting designs and products from ever reaching store shelves or consumers' hands. Thankfully, that is starting to change. 

The number one question that brings people to Map D is a deceptively simple one: what is a trade show?  

In late July, VentureBeat reported on plans by eBay to make no-code/low-code 3D modeling tools available to sellers. As someone who spends much of their time thinking about and working with teams to develop this type of technology - and helping ecommerce merchants of every type sell more effectively - the story caught our attention.