It’s a virtual environment that interconnects the physical world to virtual worlds, the internet, mixed reality, and emerging technologies. Metaverse is the combination of the words Meta (from the Greek word, meaning “beyond”) and Universe.
It is basically a digital world that you can overlay to your reality, or get immersed in, like in the movie Ready Player One.
While the framework is still being refined, it is definitely a parallel– and virtual universe where social encounters happen for games, meetings, training, shopping, entertainment and shows, learning experiences, and much more.
We’re already experiencing the first evolution of the metaverse in our daily lives today. If you have use a QR code to view an online restaurant menu on your phone or have interacted with 3D models in online advertising, you’ve engaged with brands in the Metaverse. Fully immersive experiences with VR headsets like Oculus Quest or the HTC Vive Cosmos are considered early advances in the metaverse and growing fast. Coming next are Augmented Reality glasses that will overlay digital elements in our field of view for mixed reality experiences.
The merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time.
There are many companies creating both hardware and content, but Nextech AR is pioneering the breakthrough artificial intelligence that allows creators at any level - from the world’s largest brands to individual artists - to build out their digital vision. Our ARitize solutions can easily and cost-effectively build thousands of 3D models, interactive ads, events and holograms to populate metaverse experiences in ecommerce, advertising, education and more.
A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR adds a new dimension to the existing event experiences.
Building the AI-Powered Metaverse: Redefining Ecommerce, Navigation, and Events
