Nextech AR Solutions is pleased to introduce our latest free eBook, Flipping the Switch on 3D Design. It considers consumer expectations for rich digital experiences - particularly in the context of ecommerce - and how 3D technology makes it possible to meet them. It also places the company’s Toggle3D Design Studio in the broader continuum of product design and associated technologies.
For designers, digital artists, product managers, and manufacturers, Flipping the Switch on 3D Design, describes the importance of their work and provides insights on how they can use technology more effectively. Advanced design tools like Toggle3D Design Studio make it easy to create a more realistic and engaging shopping experience. Toggle3D lets anyone become a 3D artist and puts the power of design into your hands.
Toggle3D is opening up more opportunities for manufacturers to take advantage of what they already have (CAD files) and turn them into powerful imagery to better communicate product information - whether they are B2B or B2C manufacturers.
Online shoppers have made it clear they want to see the products they are considering in deeply-detailed 3D, and they want to use augmented reality to see them in the spaces where they live, work, and play. Delivering this experience has a major benefit for brands and retailers able to tap into this important trend. Our own research has found that 3D/AR-enabled products deliver tremendous value:
250% - higher conversion rates
94% - higher click-through-rates
61% - of ecommerce consumers prefer shopping in AR
40% - reduction in returns
The incredible changes taking place in product design and consumer expectations mean now is the time to learn and prepare. This free eBook is available now and can help anyone take advantage of some of the biggest trends and opportunities in ecommerce.