Nextech AR Solutions is pleased to introduce our latest free eBook, Flipping the Switch on 3D Design. It considers consumer expectations for rich digital experiences - particularly in the context of ecommerce - and how 3D technology makes it possible to meet them. It also places the company’s Toggle3D Design Studio in the broader continuum of product design and associated technologies. 

We are living in a golden age of product design and development. Not that there haven’t been amazing and wonderful products in the past, but it has never been easier for designers to engage with lighting, materials, colors, and textures. While there are powerful tools out there for doing these things, they demand steep learning curves, large investments, or are difficult to scale. These limitations are holding back even more exciting designs and products from ever reaching store shelves or consumers' hands. Thankfully, that is starting to change.