Ecommerce stores continue to rapidly evolve and provide more information, further bridging the gap between online shopping and physical stores. Customers expect high quality visuals to guide their purchasing journey online and prove they’re not missing out on much in comparison to a brick-and-mortar store.
Let’s get into how small to medium size businesses can improve and optimize their Shopify website through 3D and AR content to surpass those customer expectations.
All it takes is about 0.05 seconds for a potential customer to scan your site and form an opinion on whether they’ll stay and shop. And so, you can argue that your Shopify homepage might be your most important page to optimize.
How can you boost your homepage? How can you grab customers’ attention who have unlimited options when it comes to ecommerce stores? 3D marketing is your holy grail answer – in fact, a Forbes study discovered 3D marketing was able to increase the conversion rate of luxury brands by an astounding 40%.
Standard, 2D banners can be found on any site – there's nothing special about them. But to add a 3D product model that allows customers to drag, pinch, and zoom in to provide views from all angles makes for a memorable customer experience. In fact, data from Accenture found that 50% of consumers better recall brands that regularly engage them using immersive technologies, giving them more reason to come back and shop again.
Here’s a step-by-step guide on how you can give your Shopify website a new spin with our 3D and AR product banner tool, ARitize Swirl. If you know how to copy and paste, then you already know how to create a Swirl. It’s truly that easy. No 3D or AR experience needed!
A study by eMarketer found that in 2016, consumers expected an average of three images per product. Flash forward to 2019 and consumers across every age group expect nearly double the number of photos and a minimum of two videos per item.
These increased expectations in product visuals means it’s important to provide not only the proper amount, but proper quality. A Salsify study cited by eMarketer showed that one of the top reasons customers abandoned product pages were due to low-quality images or videos.
3D models prove to be the perfect solution to meet the demand for vast amounts of product content. Outstanding visuals equal more sales, and if looking between your dynamic 3D models versus typical, flat 2D photos from competitors, it’s clear what route will help your customer complete their purchase. In fact, Shopify shows an increase in conversion rates by up to 250% on product pages with 3D models.
Why spend time carefully crafting every meta description when you can let a 3D model do the hard work for you? Augmented reality is at the forefront of upcoming changes to the Google search algorithm, as AR and 3D models are starting to be indexed by the search engine, giving participating businesses the opportunity to rank higher organically, demonstrating it's no longer an extra but essential strategy in establishing a prominent online presence.
As customers look for answers and products that fit their needs, businesses can turbo-charge awareness at the top of the funnel with higher visibility on competitive searches through featured 3D and AR models. Businesses effectively stand out from competitors with improved SEO as Google crawls websites for these visuals. You’ll be seeing “View in 3D” and “See it in Your Space” buttons right at the top of search results pretty soon. It’s time to add 3D and AR to your arsenal and battle for those top search positions that were previously not as easily unattainable to smaller businesses.
Ready to start creating 3D content? Check out what we can do for your business here.