Consumers have now downloaded nearly 5 billion augmented reality (AR) applications, a substantial jump from just 340 million in 2016. What's more, the booming market is expected to be valued at $198 billion by 2025, an exponential increase from roughly 6 billion in 2018. 

As the world continues to adapt to the new normal, consumers are now doing much of their shopping online rather than in-person. In March 2020, online retail categories saw as much as a 74% uptick in sales when compared to March 2018.

With an increasing number of consumers preferring to shop and buy online, it is evident that the future of retail is most likely going to revolve around enhancing the online shopping experience for these buyers using entirely new marketing techniques. This process will involve the application of new technologies such as Augmented Reality (AR) to blur the boundaries between physical and online channels and offer unified shopping experiences to customers inside and outside retail stores.

Modern companies have more options for improving their bottom line than at any other time in history.

eCommerce has always been a dynamic industry where change occurs often and happens quickly.

        "AR is here to influence how businesses are going to promote their products and services. Soon, how they optimize for search rankings."