Ah, ‘tis the season to be jolly - particularly if you are an online retailer. According to the National Retail Federation, this holiday season is going to be one for the record books, with sales in November and December expected to reach between $942.6 billion and $960.4 billion - a six to eight percent increase over 2021. This year, on Black Friday alone, online sales hit a record-breaking $9.12 billion dollars. 

With the holiday season fast approaching, online retailers are scrambling to make the most of this special time of year. As little children everywhere are making their wishlists, retailers - and the broader ecosystem that supports them - have some wishes too. Among them is a better way to make their products come to life for shoppers - and 3D modeling and augmented reality (AR) is what every good online seller is hoping to get their hands on.