Fashionistas, imagine this: a world where you can try on clothes without leaving your room. No more size-guessing, no more fitting room lines. Welcome to the era of virtual fitting rooms, where Augmented Reality (AR) is changing the game for online fashion shopping.
The Future of E-commerce is AR 3D! Are you Prepared?
Nextech AR Solutions is pleased to introduce our latest free eBook, Flipping the Switch on 3D Design. It considers consumer expectations for rich digital experiences - particularly in the context of ecommerce - and how 3D technology makes it possible to meet them. It also places the company’s Toggle3D Design Studio in the broader continuum of product design and associated technologies.
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The average person spends nearly seven hours a day looking at a screen, and nearly one-third of adults say they are online “almost constantly” as they browse websites, engage on social media, or shop for products and services.
With the holiday season fast approaching, online retailers are scrambling to make the most of this special time of year. As little children everywhere are making their wishlists, retailers - and the broader ecosystem that supports them - have some wishes too. Among them is a better way to make their products come to life for shoppers - and 3D modeling and augmented reality (AR) is what every good online seller is hoping to get their hands on.
In late July, VentureBeat reported on plans by eBay to make no-code/low-code 3D modeling tools available to sellers. As someone who spends much of their time thinking about and working with teams to develop this type of technology - and helping ecommerce merchants of every type sell more effectively - the story caught our attention.
The power of 3D models and augmented reality (AR) is supercharging the world of ecommerce. It is being used by major commerce platforms, such as Amazon, Wayfair, Shopify, eBay, and more. It is being tapped by sellers of every kind - from large direct-to-consumer brands to mom-and-pop sellers. Regardless of the platform, regardless of the product (assuming, of course, that it is a physical object), and regardless of the merchants, 3D and AR can have a huge impact.
The multi-trillion dollar ecommerce industry is moving to Web 3.0 - and fast! Accelerating the adoption is the growing excitement around 3D models and augmented reality, which increase engagement around the online experience - particularly when it comes to ecommerce.
