There have been rumblings of the metaverse for some time but it’s finally broken into the public space as one of the hottest and most popular topics. This is in part thanks to the recent rebranding of Facebook to Meta as the company strives to deliver the space the metaverse needs for entertainment, socializing, and work productivity.  

But what exactly is the metaverse? A survey conducted by Insider Intelligence to dissect the attitudes toward the metaverse among U.S. internet users found that while 23% expressed the desire to explore the metaverse, nearly a third of survey respondents still don’t understand what the metaverse is, showcasing the need for a simple way to enter and participate in this new space. In this blog, we discuss the benefits and challenges of these emerging technologies, and share tips on how to prepare for and enter the metaverse. 

It’s Time To Update Your Marketing Playbook 

Is your home worth 2.4 million? Odds are it isn’t, which can make it all the more surprising that a digital land plot within Decentraland, a 3D virtual reality platform, recently sold for that amount. The concept of the metaverse is ramping up, resulting in an increase of sales for tokens and digital land. 

What is the Metaverse?

It’s a virtual environment that interconnects the physical world to virtual worlds, the internet, mixed reality, and emerging technologies. Metaverse is the combination of the words Meta (from the Greek word, meaning “beyond”) and Universe.